Vehicle ‘Subscription’ Services: a Respectable Bait-and-Switch Gimmick by Automakers

In this opinion piece, Maryann Keller, principal of MK&A, outlines why certain automakers are embracing vehicle ‘subscription’ programs. In Maryann’s post, she explains that these programs are an alternative to mass media or traditional advertising, and may yield a potentially better return.

Maryann’s post can be read at the link below:

*Photo credit: AutomotiveNews/Volvo.