Trade Disrupted: Disruptors and Technology Will Bring Transparency to the Vehicle Trade-in Market

In this white paper, MK&A explains that new technologies are giving consumers greater control over the trade-in process, including more channels through which to obtain market-based values and sell their vehicle.



  • Investment capital is flowing into start-ups that give car owners access to more accurate appraisals and new channels for realizing the value of their vehicles.
  • Artificial intelligence (AI) is improving inventory management by incorporating the unique vehicle, market, and seller characteristics that influence the retail price of every used car.
  • The combination of start-ups and AI could impact dealer margins, remarketing channels, and potentially the role of wholesalers.