The Rise of Subscription Services

In this article, Maryann Keller, principal of MK&A, explains her opinions on the growth of automotive subscription programs. Maryann explains to F&I Magazine that manufacturer-based subscription programs are different than dealer-based subscription programs, with a different set of financials and motives behind them.

 
The article can be read at F&I Magazine’s website:
http://www.fi-magazine.com/article/story/2018/02/the-rise-of-subscription-services.aspx

 

*Photo credit: F&I Magazine.