Ride-sharing Apps: Low Fares Can’t Last

In this post, Maryann Keller, principal of MK&A, explains that ride-sharing fares are being subsidized by both investors and individual drivers at an unsustainable level. Maryann explains that “there is no way to eliminate the fixed and variable costs of delivering transportation in vehicles piloted by hired drivers. And these costs are comparable to that of taxi companies.”

You can view Maryann’s post by clicking the link below:



Photo Credit: Huffington Post.