Is a Shakeup Imminent in the Automotive Digital Marketing Space?

In this post, Maryann Keller, principal of MK&A, explains that the automotive digital marketing space has reached maturity. Maryann explains that the shift from traditional advertising to digital has already occurred, and that many dealerships are finding decreased value with marketplace sites and other lead generators. Maryann explains that a shakeup might be imminent.

 
Maryann’s post can be read at the link below:
https://www.linkedin.com/pulse/peak-auto-automotive-digital-marketing-reaches-maturity-keller/