Making Mobility Models Work: Learning from the Rental Car Industry

In this opinion piece, Maryann Keller explains why mobility companies face burgeoning vehicle-related expenses that will impact profitability. Based on her experience as an analyst and board member (Maryann was a board member of Dollar-Thrifty until it was purchased by Hertz), Maryann explains that many mobility companies are ill-prepared for variables like excessive vehicle depreciation, damage claims, and other challenges that face the rental car industry.

The post can be read at the link below: