Luxury Automakers Retail Disconnect: Focusing on the Brand Experience and Not What the Car Buyer Actually Wants…

In this post, Maryann Keller, principal of MK&A, explains that automakers have become overly focused on lavish dealership facilities and related brand experience initiatives, and are missing a more important opportunity to increase digital retailing efforts.


Maryann’s post can be viewed at the link below:

*Photo Credit: Daimler.