Maryann Keller & Associates

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MK&A Franchise Dealer Advertising Study

25 Jan 2019 - MK&A has released the results of its six-month study on franchise dealer advertising. The research is based on 125-plus interviews with franchise dealers, automakers, and advertising executives, and represents...

Opinions

How to Solve the Auto Industry’s $50 B...

Jul 31 2018 - In this post, Maryann Keller, principal of MK&A, discusses the U.S. automotive industry's use of incentives and how technology-....

News Articles

AR: Remarketing of Cars Becomes More Sop...

Jul 31 2018 - During her presentation at the Automotive Intelligence Summit in Raleigh, Maryann Keller, principal of MK&A, explains that used....

News Articles

Sergio Marchionne, auto executive who br...

Jul 25 2018 - Earlier today, the Washington Post published an obituary on automotive legend, Sergio Marchionne. Maryann considered Sergio one of....

News Articles

DetroitFreePress: Auto industry touts st...

Jul 4 2018 - In this article, Maryann Keller, principal of MK&A, was interviewed on the potential for a tariff war. "Maryann Keller, princip....

News Articles

Automotive Industry Icon Maryann Keller ...

Jun 26 2018 - Maryann Keller, principal of MK&A, has joined the transportation-focused venture capital firm Autotech Ventures. The new adviso....

Opinions

China Will Dominate the Auto Industry (A...

Jun 22 2018 - In this post, Maryann Keller, principal of MK&A, explains the two strategies  that are aiding Chinese automakers in achieving....

News Articles

Global Finance: GM’s New Female CEO-CF...

Jun 21 2018 - In this article, Maryann Keller, principal of MK&A, was quoted on the GM becoming the first automaker with both a female CEO an....

News Articles

DetroitFreePress: Cadillac shuns Detroit...

Jun 7 2018 - In this article, Maryann Keller, principal of MK&A, was quoted on GM's decision to keep Cadillac's headquarters in New York. "I....