Maryann Keller & Associates

Insights & Opinions

White Papers

MK&A Franchise Dealer Advertising Study

25 Jan 2019 - MK&A has released the results of its six-month study on franchise dealer advertising. The research is based on 125-plus interviews with franchise dealers, automakers, and advertising executives, and represents...

News Articles

Bloomberg: Another European Automaker Ha...

Jan 20 2016 - Maryann Keller, Principal of MK&A, was quoted by Bloomberg regarding emissions issues affecting FCA:

Opinions

OPINION: Hyperventilating about the Appl...

Feb 19 2015 - In this opinion post, Maryann Keller, explains the challenges of launching an "Apple Car." You can read Maryann’s post by clickin....

Opinions

OPINION: The Oracle of Omaha Makes a Car...

Oct 14 2014 - In this opinion post, Maryann Keller discuss the entrance of Warren Buffet into retail automotive. You can read Maryann's post b....

News Articles

BloombergTV: Why Did Alan Mulally Find S...

May 1 2014 - After the announcement that Alan Mulally would be retiring from Ford, Ford announced that Mark Fields would be taking over as CEO.....

White Papers

WHITE PAPER: Consumer Benefits of the De...

May 1 2014 - Faced with pressure from a growing chorus of government agencies (e.g. Federal Trade Commission, Department of Justice), certain ec....

News Articles

BloombergTV: GM CEO Shows She's Intent o...

Mar 18 2014 - Mary Barra, CEO of GM, faced many hurdles after joining the company - including a massive recall. Maryann Keller, Principal of MK&a....

News Articles

FRONTLINE: Interview with Maryann Keller...

Jan 24 2008 - Maryann Keller was interviewed by PBS' FRONTLINE on trends and recent developments affecting the automotive industry. Excerpts of t....