Maryann Keller & Associates

Insights & Opinions

White Papers

MK&A Franchise Dealer Advertising Study

25 Jan 2019 - MK&A has released the results of its six-month study on franchise dealer advertising. The research is based on 125-plus interviews with franchise dealers, automakers, and advertising executives, and represents...

Opinions

What’s Ailing CarMax: It Isn’t the O...

Jun 23 2016 - In this opinion post, Maryann Keller explains major issues that affect the used car retailer, CarMax. You can read their post by....

Opinions

OPINION: The Challenge of Building a Lux...

Jun 17 2016 - In this opinion post, Maryann Keller, explains the challenges of building a luxury card brand. You can read Maryann's post by click....

News Articles

WSJ: Why Your Next Rental Car Will Be a ...

Jun 15 2016 - Maryann Keller, Principal of MK&A, was quoted in the WSJ regarding rental car fleets:

News Articles

AutoNews: Nissan in talks to take contro...

May 11 2016 - Maryann Keller, Principal of MK&A, was quoted in AutomotiveNews regarding a possible move by Nissan to takeover Mitsubishi:....

News Articles

CBC(Canada): Volkswagen deal in emission...

Apr 21 2016 - Kenneth Elias, Partner at MK&A, was quoted by CBC News regarding the VW settlement:

News Articles

Scientific American: Tesla Releases Its ...

Apr 1 2016 - Ken Elias, Partner at MK&A, was quoted in Scientific American regarding Tesla's Model 3 announcement:

News Articles

Bloomberg: Volkswagen's U.S. CEO Leaves ...

Mar 9 2016 - Maryann Keller, Principal of MK&A, was quoted by Bloomberg regarding the departure of their U.S. CEO, Michael Horn:

News Articles

AutoNews: BMW buoyed U.S. sales numbers ...

Feb 18 2016 - Maryann Keller, Principal of MK&A, was quoted in AutoNews on BMW's vehicle reporting processes: