Maryann Keller & Associates

Insights & Opinions

White Papers

MK&A Franchise Dealer Advertising Study

25 Jan 2019 - MK&A has released the results of its six-month study on franchise dealer advertising. The research is based on 125-plus interviews with franchise dealers, automakers, and advertising executives, and represents...

Opinions

As Supercars Become Mainstream, Residual...

Feb 3 2019 - In this post, Maryann Keller explains that residual values of super luxury and exotic vehicles are weakening, as these once special....

News Articles

Share of digital ad spending increases...

Jan 26 2019 - In this article, Jeremy Alicandri, managing director, was quoted regarding MK&A's recent franchise dealer advertising study whi....

News Articles

Renault-Nissan’s Loveless Marriage Wil...

Jan 25 2019 - In this Bloomberg article, Maryann Keller, principal, was interviewed regarding the alliance between Nissan and Renault. Maryann pr....

White Papers

MK&A Franchise Dealer Advertising Study...

Jan 25 2019 - MK&A has released the results of its six-month study on franchise dealer advertising. The research is based on 125-plus intervi....

Opinions

Tesla Might Solve Its Cash Woes with Fra...

Jan 23 2019 - In his second post as a Forbes contributor, Jeremy Alicandri, managing director, explains that some of Tesla's cash woes can be sol....

News Articles

AI adoption quicker than digital retail ...

Jan 21 2019 - In this article, Jeremy Alicandri, managing director, was quoted regarding the shift to digital retailing by franchise retailers. H....

News Articles

Mary Barra's Biggest Surprise Yet: Makin...

Jan 11 2019 - In this article, Maryann Keller, principal, was quoted on GM's cost cutting measures; she states "very few companies have made the....

Opinions

Activist Investors Can’t Overcome Auto...

Jan 11 2019 - In this post, Maryann Keller, principal of MK&A, explains why certain activist investors are failing to understand the dynamics....