Ford and Other Automakers Should Fix Dealership Websites Before New Initiatives…

In this opinion piece, Maryann Keller, principal of MK&A, explains that many car dealership websites fail to address the basic needs of automotive shoppers. She further explains that automakers mandate that their dealers use specific website vendors, and therefore automakers are responsible for this issue.

 

Maryann’s post can be read at the below link:
https://www.linkedin.com/pulse/ford-other-automakers-should-fix-dealership-websites-before-keller/