DetroitFreePress: Cadillac must convince buyers that its quality isn’t second-rate

In this article, Maryann Keller, principal of MK&A, was quoted on Cadillac’s negative quality reviews. “There’s no excuse to not be at the top of the pack in vehicle quality these days,” said Maryann Keller, principal of New York-area auto industry analyst firm Maryann Keller & Associates. “If the product isn’t as good as or better than the brand of vehicles they purport to compete against, they have no chance.” The entire article can be read at the link below.
This article can be read at:
https://www.freep.com/story/money/cars/general-motors/2018/06/05/cadillac-steve-carlisle/661308002/