In this white paper, MK&A explains that new C2B technologies and industry trends are contributing to the growth of the “curb purchase” segment.
- Emerging C2B tools and services are creating new vehicle remarketing options for consumers. Growing dependence on used cars by franchise dealers is supporting the growth of these offerings.
- Franchise and independent dealers are acquiring more inventory directly from consumers and indirectly via third-party C2B services.
- Increased curb purchases bring efficiencies and conveniences to wholesale and retail transactions.
MK&A has released the results of its six-month study on franchise dealer advertising. The research is based on 125-plus interviews with franchise dealers, automakers, and advertising executives, and represents over 400 dealerships. The study’s results will identify current and future advertising trends in auto retail, including digital retailing, third-party marketplace sites and traditional advertising mediums.
This study was undertaken to better understand digital advertising trends as well as the current and future role of digital and traditional advertising in the franchise dealership.
To conduct our study, we surveyed nearly 400 dealerships via e-mail, telephone, online, and/or in-person. Our study participants included franchise dealers, independent dealers, automaker executives, and advertising executives throughout the U.S. Over 80% of our survey respondents were auto dealers, including all franchises, rural and urban areas, and both private and publicly traded companies.
In this white paper, MK&A explains that new technologies are giving consumers greater control over the trade-in process, including more channels through which to obtain market-based values and sell their vehicle.
- Investment capital is flowing into start-ups that give car owners access to more accurate appraisals and new channels for realizing the value of their vehicles.
- Artificial intelligence (AI) is improving inventory management by incorporating the unique vehicle, market, and seller characteristics that influence the retail price of every used car.
- The combination of start-ups and AI could impact dealer margins, remarketing channels, and potentially the role of wholesalers.
Despite the increase in the supply of late model vehicles, wholesale prices of 2-to-5-year-old vehicles sold at auctions increased 5.3% since January 2018. Although there is no reliable data for actual retail used vehicle sales, there is ample anecdotal evidence of rising demand for used vehicles (both late models and older units). So, while increased used vehicle supply has depressed used vehicle values since 2015, that trend has reversed this year.
- After two years of above-normal depreciation, used car prices reversed.
- Rising off-lease supply is offset by higher consumer demand.
- Market and economic forces combine to boost retail used vehicle demand.
- The paper sources data from MK&A partner, RVI Analytics.
States enacted franchise laws to protect dealership franchise owners (and consumers) from auto manufacturer overreach.
In our analysis, we explain the economic justification of the U.S. dealer franchise system. Additionally, we also counter arguments against the franchise system and dispel the “direct sales myth,” by providing real facts with simple talking points.
The product and nature of dealer interaction over the life of the car (service, parts, recalls, protection of residual values, etc.) determines the investment that is necessitated to support sales and ownership requirements. The costs associated with providing those services would be identical whether by direct sale or from independent dealers.
There is a simple economic fact that mandates the protection of a franchise. If an automaker mandates location, design, service equipment, software investment, monthly reporting of financials, and other burdens on the dealer, the investment is so great that no one would make such an investment without the protection that franchise law provides. The authority of the auto manufacturer to mandate and require a dealer to make this substantial financial investment in a dealership required that states and the Federal Government enact protections for dealers from adverse actions from their automakers. Even with large auto dealership groups, manufacturers see each store individually in terms of its performance relative to the market, its competing same-brand stores in a region, and for goals and objectives set by the manufacturer.
Obtaining this analysis:
Our analysis can be obtained by contacting us directly. Please visit our contact page.
Ms. Keller and MK&A Partner, Kenneth Elias, are the authors of the “Consumer Benefits of the Franchised Dealer System.” This study, which was sponsored by NADA, substantiates that consumers receives significant
benefits from the franchised dealer system.
The study can be downloaded from NADA’s website:
How can credit unions bring more value to indirect dealers and increase competitiveness?
In our white paper, we provide seven opportunities for credit unions to both enhance exiting value and create new value for indirect dealer partners. We base these opportunities on our understanding of the current auto retail market, predictions for the near-term future, and collaborative research efforts with CU Direct.
This white paper was presented at CU Direct’s DRIVE’17 Conference on May 25, 2017.
Faced with pressure from a growing chorus of government agencies (e.g. Federal Trade Commission, Department of Justice), certain economic academics, some consumer advocates, and one highly visible automaker all suggesting that the dealer franchise system was a relic from the past and only added costs to the distribution and sales of new vehicles, National Automobile Dealers Association (NADA) determined that it needed a “White Paper” to demonstrate the consumer beneﬁts of the franchise retail system. In 2013, we were asked by NADA to produce such a document which was published in early 2014.
Our report did ﬁnd that there were signiﬁcant advantages to a dealer network – and mostly it was consumers that beneﬁted as a result. Among these were the following key ﬁndings:
1) locally available new vehicle inventory;
2) price competition among dealers leads to best pricing;
3) warranty support and consumer advocacy;
4) full-services including trade-ins and on-the-spot ﬁnancing.
The report also demonstrated that prior factory attempts at retailing were generally not successful, that there were no savings realized in direct-sales experiments; and that the business is somewhat unique relative the product which requires a vast physical distribution format which is
diﬀerent from other online retailing categories.