Vehicle ‘Subscription’ Services: a Respectable Bait-and-Switch Gimmick by Automakers

In this opinion piece, Maryann Keller, principal of MK&A, outlines why certain automakers are embracing vehicle ‘subscription’ programs. In Maryann’s post, she explains that these programs are an alternative to mass media or traditional advertising, and may yield a potentially better return.

Maryann’s post can be read at the link below:

https://www.linkedin.com/pulse/vehicle-subscription-services-respectable-gimmick-maryann-keller

*Photo credit: AutomotiveNews/Volvo.

Luxury Automakers Retail Disconnect: Focusing on the Brand Experience and Not What the Car Buyer Actually Wants…

In this post, Maryann Keller, Principal of MK&A, explains that automakers have become overly focused on lavish dealership facilities and related brand experience initiatives, and are missing a more important opportunity to increase digital retailing efforts.

 

Maryann’s post can be viewed at the link below:

https://www.linkedin.com/pulse/luxury-automakers-retail-disconnect-focusing-brand-what-keller/

*Photo Credit: Daimler.

Making Mobility Models Work: Learning from the Rental Car Industry

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In this opinion piece, Maryann Keller explains why mobility companies face burgeoning vehicle-related expenses that will impact profitability. Based on her experience as an analyst and board member (Maryann was a board member of Dollar-Thrifty until it was purchased by Hertz), Maryann explains that many mobility companies are ill-prepared for variables like excessive vehicle depreciation, damage claims, and other challenges that face the rental car industry.

The post can be read at the link below:

https://www.linkedin.com/pulse/making-mobility-models-work-learning-from-rental-car-industry-keller

Slowdown for New Car Sales

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In this post, Maryann Keller, Principal of MK&A, explains why new car sales are slowing down. Maryann states: “Since 2012, a combination of low interest rates, loan maturities (sometimes up to 84 months or longer), subvented leases, and a willingness by lenders to provide favorable finance terms to subprime borrowers propelled new and used car demand to new records.”

You can read Maryann’s post by clicking the link below:
https://www.linkedin.com/pulse/slowdown-new-car-sales-maryann-keller

New White Paper Explores the Dealer Value Proposition for Credit Unions…

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In this post, Jeremy Alicandri, Managing Director at MK&A, explains how credit unions can increase their relevance in indirect auto lending.

You can view Jeremy’s post by clicking the link below:
https://www.cudirect.com/blog/new-white-paper-explores-dealer-value-proposition-reveals-opportunities-increase-relevance-credit-union-indirect-auto-lending/

 

Photo Credit: CU Direct.

GM Rightfully Dismisses Greenlight’s Financial Engineering Scheme

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In this post, Maryann Keller, Principal of MK&A, explains why a plan to split GM’s stock into two distinct classes doesn’t make sense. Maryann explains: “Splitting the stock into two components as described by Greenlight does not in any way change the underlying nature of GM’s business.  All of the risks are still present – and the future growth is somewhat restricted by the very nature of this industry.”

 

You can view Maryann’s post by clicking the link below:

https://www.linkedin.com/pulse/gm-rightfully-dismisses-greenlights-financial-scheme-maryann-keller

 

Photo Credit: Bloomberg.

What’s Behind Slowing Car Sales and Stalled (Auto) Stock Prices

In this post, Maryann Keller, Principal of MK&A, explains that new car sales, auto lending originations, and used car values are facing numerous hurdles. Maryann explains: “there are elements of a perfect storm brewing in the vehicle market. No one should be surprised by the recent decline in the seasonally adjusted selling rate as lenders make prudent decisions with respect to whom and on what terms they will extend automotive credit.”

You can view Maryann’s post by clicking the link below:

https://www.linkedin.com/pulse/whats-behind-slowing-car-sales-stalled-auto-stock-prices-keller

Photo Credit: USA Today.

Ride-sharing Apps: Low Fares Can’t Last

In this post, Maryann Keller, Principal of MK&A, explains that ride-sharing fares are being subsidized by both investors and individual drivers at an unsustainable level. Maryann explains that “there is no way to eliminate the fixed and variable costs of delivering transportation in vehicles piloted by hired drivers. And these costs are comparable to that of taxi companies.”

You can view Maryann’s post by clicking the link below:

https://www.linkedin.com/pulse/ride-sharing-apps-low-fares-cant-last-maryann-keller

 

Photo Credit: Huffington Post.

Selling Opel: Common Sense Prevails at General Motors.

In this post, Maryann Keller, Principal of MK&A, rationalizes why GM’s consideration to sell its Opel unit is both pragmatic and overdue. Maryann explains that Europe suffers from “excess capacity, tough regulations, and high fixed labor costs.” She further adds that “the auto industry is in the process of redefining ‘what is a car’ as well as the purpose of automakers in the car’s evolutionary future. This paradigm shift will require automakers to seek significant capital to fund future acquisitions and investments.”
You can view Maryann’s post by clicking the link below:
https://www.linkedin.com/pulse/selling-opel-common-sense-prevails-general-motors-maryann-keller

 

*Photo Credit: Photographer: Krisztian Bocsi/Bloomberg via Getty Images

Opinion: Musk’s Facts Are Wrong Regarding the Termination of the NUMMI Joint Venture

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In this post, Maryann Keller, Principal of MK&A, addresses remarks made by Tesla’s CEO, Elon Musk. In her post, Maryann explains that UAW workers were not responsible for a California-based assembly plant’s closure, and the closure was caused by other factors.
You can view Maryann’s post by clicking the link below:

 

https://www.linkedin.com/pulse/musks-facts-wrong-regarding-termination-nummi-joint-venture-keller

 

Photo Credit: Getty.