Electric Vehicles Will Destabilize the Automotive Industry

In this post, Maryann Keller, principal of MK&A, explains that electric vehicles are the most imminent threat to the global automotive industry. Electric vehicles, which require less investment capital and expertise to assemble than ICE vehicles, also contain commoditized parts that are available to almost any EV startup. Maryann also explains that China is the biggest winner as EV penetration grows.

 

Maryann’s post can be read at the link below:
https://www.linkedin.com/pulse/electric-vehicles-destabilize-automotive-industry-maryann-keller

 

*Photo Credit: Photo Caption: A vehicle from electric-car maker NIO sits outside of the New York Stock Exchange. Photo: Drew Angerer/Getty Images

Tesla’s Revolutionary Non-Vehicle Innovations Are Proving Otherwise

In this opinion post, Maryann Keller, principal of MK&A, explains that many of Tesla’s ideas to reinvent the vehicle ownership and purchase experience are failing. Maryann’s post can be read at the link below:

 
https://www.linkedin.com/pulse/teslas-revolutionary-non-vehicle-innovations-proving-otherwise/

 

*Photo credit: Bloomberg.

How Will Tariffs Impact New and Used Vehicle Prices? History Has the Answer.

In this post, Maryann Keller, principal of MK&A, explains how new vehicle tariffs will likely affect new and used vehicles prices in the U.S. To support her analysis, Maryann examines a voluntary import quota setup by Japanese automakers in the early 1980s, and the effect of this quota on new and used vehicle prices.

 
Maryann’s post can be read at the below link:
https://www.linkedin.com/pulse/how-tariffs-impact-new-used-vehicle-prices-history-has-maryann-keller/

How to Solve the Auto Industry’s $50 Billion Incentive Addiction

In this post, Maryann Keller, principal of MK&A, discusses the U.S. automotive industry’s use of incentives and how technology-based solutions will soon deliver innovation.

 

Maryann’s post can be read at the link below:
https://www.linkedin.com/pulse/how-solve-auto-industrys-50-billion-incentive-addiction-keller/

China Will Dominate the Auto Industry (And How U.S. Automakers Strengthen China’s Dominance)…

In this post, Maryann Keller, principal of MK&A, explains the two strategies  that are aiding Chinese automakers in achieving global auto production dominance. Maryann compares her past experience as an analyst visiting China in 1979, with the rapid rise of China’s auto industry since.

 

Maryann’s post can be read at the following link:
https://www.linkedin.com/pulse/two-key-chinese-strategies-dominate-automobile-how-us-maryann-keller/

Gasoline Prices and Used Car Supply Might Spell Trouble for SUVs

  • Gasoline prices are rising. Historical analysis shows that rapid gas price escalation tempers buyer enthusiasm for large vehicles.
  • The RVI Used Vehicle Price Index  segment analysis shows that wholesale prices of sedans are increasing while SUVs are decreasing.
  • Higher fuel prices coincide with the rising supply of late model trucks and SUVs.
  • The used vehicle market predicts the financial performance of many automotive-related companies.

Maryann’s post can be read at the link below:
https://www.linkedin.com/pulse/gasoline-prices-used-car-supply-might-spell-trouble-suvs-keller/

Can Cadillac’s lost prominence be restored?

In this opinion piece, Maryann Keller, principal of MK&A, lists the actions that led to the departure of Cadillac’s former brand chief, Johan de Nysschen. In her post, Maryann states, “it was easy to predict that De Nysschen’s efforts would result in failure, he focused his attention on three disproven myths for building luxury car brands.”

Maryann’s post can be read at the below link:

https://www.linkedin.com/pulse/can-cadillacs-lost-prominence-restored-maryann-keller/

*Photo caption: In the Cadillac House, a ‘crashed Cadillac’ is exhibited in temporary retail space provided by Cadillac to up-and-coming fashion designers.

Ford and Other Automakers Should Fix Dealership Websites Before New Initiatives…

In this opinion piece, Maryann Keller, principal of MK&A, explains that many car dealership websites fail to address the basic needs of automotive shoppers. She further explains that automakers mandate that their dealers use specific website vendors, and therefore automakers are responsible for this issue.

 

Maryann’s post can be read at the below link:
https://www.linkedin.com/pulse/ford-other-automakers-should-fix-dealership-websites-before-keller/

 

Is a Shakeup Imminent in the Automotive Digital Marketing Space?

In this post, Maryann Keller, principal of MK&A, explains that the automotive digital marketing space has reached maturity. Maryann explains that the shift from traditional advertising to digital has already occurred, and that many dealerships are finding decreased value with marketplace sites and other lead generators. Maryann explains that a shakeup might be imminent.

 
Maryann’s post can be read at the link below:
https://www.linkedin.com/pulse/peak-auto-automotive-digital-marketing-reaches-maturity-keller/