China Will Dominate the Auto Industry (And How U.S. Automakers Strengthen China’s Dominance)…

In this post, Maryann Keller, principal of MK&A, explains the two strategies  that are aiding Chinese automakers in achieving global auto production dominance. Maryann compares her past experience as an analyst visiting China in 1979, with the rapid rise of China’s auto industry since.

 

Maryann’s post can be read at the following link:
https://www.linkedin.com/pulse/two-key-chinese-strategies-dominate-automobile-how-us-maryann-keller/

Gasoline Prices and Used Car Supply Might Spell Trouble for SUVs

  • Gasoline prices are rising. Historical analysis shows that rapid gas price escalation tempers buyer enthusiasm for large vehicles.
  • The RVI Used Vehicle Price Index  segment analysis shows that wholesale prices of sedans are increasing while SUVs are decreasing.
  • Higher fuel prices coincide with the rising supply of late model trucks and SUVs.
  • The used vehicle market predicts the financial performance of many automotive-related companies.

Maryann’s post can be read at the link below:
https://www.linkedin.com/pulse/gasoline-prices-used-car-supply-might-spell-trouble-suvs-keller/

Can Cadillac’s lost prominence be restored?

In this opinion piece, Maryann Keller, principal of MK&A, lists the actions that led to the departure of Cadillac’s former brand chief, Johan de Nysschen. In her post, Maryann states, “it was easy to predict that De Nysschen’s efforts would result in failure, he focused his attention on three disproven myths for building luxury car brands.”

Maryann’s post can be read at the below link:

https://www.linkedin.com/pulse/can-cadillacs-lost-prominence-restored-maryann-keller/

*Photo caption: In the Cadillac House, a ‘crashed Cadillac’ is exhibited in temporary retail space provided by Cadillac to up-and-coming fashion designers.

Ford and Other Automakers Should Fix Dealership Websites Before New Initiatives…

In this opinion piece, Maryann Keller, principal of MK&A, explains that many car dealership websites fail to address the basic needs of automotive shoppers. She further explains that automakers mandate that their dealers use specific website vendors, and therefore automakers are responsible for this issue.

 

Maryann’s post can be read at the below link:
https://www.linkedin.com/pulse/ford-other-automakers-should-fix-dealership-websites-before-keller/

 

Is a Shakeup Imminent in the Automotive Digital Marketing Space?

In this post, Maryann Keller, principal of MK&A, explains that the automotive digital marketing space has reached maturity. Maryann explains that the shift from traditional advertising to digital has already occurred, and that many dealerships are finding decreased value with marketplace sites and other lead generators. Maryann explains that a shakeup might be imminent.

 
Maryann’s post can be read at the link below:
https://www.linkedin.com/pulse/peak-auto-automotive-digital-marketing-reaches-maturity-keller/

Why Ford Can’t Convince Investors It Has a Plan

In this post, Maryann Keller, principal of MK&A, explains the reasons why Ford Motor Company’s market performance is suffering. Maryann explains “in the last six months, shares of General Motors and FCA rebounded while Ford, once the darling of the sector and the only U.S. automaker that didn’t declare bankruptcy in 2009, is priced more than 30% below its 2014 high.”

 

Maryann’s post can be read here:
https://www.linkedin.com/pulse/why-ford-cant-convince-investors-has-plan-maryann-keller

 

*Photo Credit: Reuters

Will Amazon Ever Sell Cars in the U.S.?

In this post, Maryann Keller, principal of MK&A, explains Amazon.com’s potential foray into automotive retail. Maryann states the reasons why major auto makers will be hesitant to sell to Amazon, and why used-cars are a better fit for the “world’s largest shopping mall.”

 

Maryann’s post can be read here:
https://www.linkedin.com/pulse/amazon-ever-sell-cars-us-maryann-keller/

 

*Photo Credit: Jebiga.com

Vehicle ‘Subscription’ Services: a Respectable Bait-and-Switch Gimmick by Automakers

In this opinion piece, Maryann Keller, principal of MK&A, outlines why certain automakers are embracing vehicle ‘subscription’ programs. In Maryann’s post, she explains that these programs are an alternative to mass media or traditional advertising, and may yield a potentially better return.

Maryann’s post can be read at the link below:

https://www.linkedin.com/pulse/vehicle-subscription-services-respectable-gimmick-maryann-keller

*Photo credit: AutomotiveNews/Volvo.

Luxury Automakers Retail Disconnect: Focusing on the Brand Experience and Not What the Car Buyer Actually Wants…

In this post, Maryann Keller, principal of MK&A, explains that automakers have become overly focused on lavish dealership facilities and related brand experience initiatives, and are missing a more important opportunity to increase digital retailing efforts.

 

Maryann’s post can be viewed at the link below:

https://www.linkedin.com/pulse/luxury-automakers-retail-disconnect-focusing-brand-what-keller/

*Photo Credit: Daimler.

Making Mobility Models Work: Learning from the Rental Car Industry

Disable

In this opinion piece, Maryann Keller explains why mobility companies face burgeoning vehicle-related expenses that will impact profitability. Based on her experience as an analyst and board member (Maryann was a board member of Dollar-Thrifty until it was purchased by Hertz), Maryann explains that many mobility companies are ill-prepared for variables like excessive vehicle depreciation, damage claims, and other challenges that face the rental car industry.

The post can be read at the link below:

https://www.linkedin.com/pulse/making-mobility-models-work-learning-from-rental-car-industry-keller