Share of digital ad spending increases

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In this article, Jeremy Alicandri, managing director, was quoted regarding MK&A’s recent franchise dealer advertising study which was released at the NADA 2019 Convention & Expo. The article can be read at the link below:

 

https://www.autonews.com/nada-show/share-digital-ad-spending-increases

*Photo credit: AutoNews.

Renault-Nissan’s Loveless Marriage Will Survive This Rough Patch

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In this Bloomberg article, Maryann Keller, principal, was interviewed regarding the alliance between Nissan and Renault. Maryann provides historical insights on some of the alliance’s challenges.

 

The article can be read at the link below:
https://www.bloomberg.com/opinion/articles/2019-01-25/ghosn-in-jail-renault-nissan-s-loveless-marriage-will-survive

AI adoption quicker than digital retail shift

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In this article, Jeremy Alicandri, managing director, was quoted regarding the shift to digital retailing by franchise retailers. He states “digital retailing, for it to work, requires a culture shift that not all dealers are ready for.”

The article can be read at the link below:

https://www.autonews.com/dealers/ai-adoption-quicker-digital-retail-shift

*Photo credit: AutoNews.

Mary Barra’s Biggest Surprise Yet: Making GM’s Profit Slowdown-Proof

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In this article, Maryann Keller, principal, was quoted on GM’s cost cutting measures; she states “very few companies have made the radical change to its business the way GM did, this was not a typical round of cuts. There could be repercussions in the long run, but for now it’s working.”

 

The article can be read at the link below:
https://www.bloomberg.com/news/articles/2019-01-11/barra-s-biggest-surprise-yet-making-gm-s-profit-slowdown-proof

Photo Credit: AP.

Jeremy Alicandri Recognized at Used Car Awards

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Jeremy Alicandri, managing director, Maryann Keller & Advisors, was recognized with Auto Remarketing’s “40 Under 40” recognition. After the award ceremony, Jeremy stated “the real achievement is found in the collective nominations by my industry colleagues who chose me for this award among so many other well-qualified candidates.”

The article can be read at the link below:

http://digital.autoremarketing.com/publication/frame.php?i=550553&p=&pn=10&ver=html5

*Photo credit: Auto Remarketing/Cherokee Media.

Auto Remarketing: NEW ROADS: Weighing pros and cons of vehicle subscriptions – Part I

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In this article, Maryann Keller, principal of MK&A, provided her opinions on the viability of various automaker and dealer subscription programs. Maryann stated “I don’t think the auto companies have answered some fundamental questions.”

The article can be read at the link below:
https://www.autoremarketing.com/technology/new-roads-weighing-pros-and-cons-vehicle-subscriptions-part-i

AutoNews: N.Y. BMW store relied on unusual marketing, a powerful brand and being fortunate

In this article, Jeremy Alicandri, managing director of MK&A, was quoted on his automotive industry experience during the Great Recession. Jeremy stated “a day of reckoning could come at any time.”

The article can be read at the link below:
http://www.autonews.com/article/20180910/RETAIL07/180919994/jeremy-alicandri-dealership-recession