DetroitFreePress: Cadillac shuns Detroit, will keep its headquarters in New York

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In this article, Maryann Keller, principal of MK&A, was quoted on GM’s decision to keep Cadillac’s headquarters in New York. “It doesn’t matter where they’re located as long as they have leadership that directs them properly and can get their message heard when General Motors is allocating resources… You can’t make Cadillac the No. 1 luxury brand if you don’t have the product to get you there.”

This article can be read at:
https://www.freep.com/story/money/cars/general-motors/2018/06/07/cadillac-shuns-detroit-keep-its-headquarters-new-york/678513002/

*Photo Credit: Detroit Free Press

Franchise Dealer Advertising Study: Is the Shift to Digital Advertising Generating Results for Dealers?

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Summary:
MK&A is investigating franchise dealer advertising to understand the relevance of specific mediums for dealers and their co-op partners. Earlier this year, we researched the digital marketing space and discovered that many dealers were dropping certain digital partners and/or restoring a portion of their ad budget to traditional media. While most observers of automotive advertising predict further dominance by digital media, we wonder if some forms of traditional media are being overlooked as a result of digital advertising hype.

To get a better idea of the effectiveness of the dealership advertising, MK&A is conducting a short and simple ten-minute online dealer survey. Participants in this study will receive a $25 American Express gift card after completing the online survey. Additionally, all participating dealers will receive an analysis from MK&A on our findings (which might prove useful in optimizing future advertising spend).

To be eligible, dealer participants must:

  • Currently be responsible (direct or oversight) for advertising and marketing spend at a franchise car dealership in the U.S.
  • Be knowledgeable on the effectiveness of various mediums.
  • Have at least ten years’ experience in automotive retail.
  • Have experience with these mediums:
    • Digital
    • Direct mail
    • Newspaper/magazine
    • Outdoor (billboard)
    • Radio
    • Television

    If you qualify for the above, please e-mail the information below to AdSurvey@maryannkeller.com. Once your information is reviewed and approved, a link to the survey will be e-mailed to you.

    • Name
    • Title
    • Dealership name with franchise(s)
    • Any comments (optional)

    Tribune Chronicle: Valley to build new Cruze

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    In this article, Maryann Keller, principal of MK&A, was quoted on GM’s launch of the 2019 Cruze. “If GM markets it right, it will do fine in its own category,” Keller said. “I think Chevrolet has some of the best styling.”

    This article can be read at:
    http://www.tribtoday.com/news/local-news/2018/06/valley-to-build-new-cruze/

    DetroitFreePress: Cadillac must convince buyers that its quality isn’t second-rate

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    In this article, Maryann Keller, principal of MK&A, was quoted on Cadillac’s negative quality reviews. “There’s no excuse to not be at the top of the pack in vehicle quality these days,” said Maryann Keller, principal of New York-area auto industry analyst firm Maryann Keller & Associates. “If the product isn’t as good as or better than the brand of vehicles they purport to compete against, they have no chance.” The entire article can be read at the link below.
    This article can be read at:
    https://www.freep.com/story/money/cars/general-motors/2018/06/05/cadillac-steve-carlisle/661308002/

    STL Today: U.S. auto industry doesn’t want or need tariffs

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    In this article, Jeremy Alicandri, managing director at MK&A, was quoted regarding NAFTA and the automotive industry. He was quoted: “They aren’t too interested in rocking the boat.”

     

    This article can be read at:
    http://www.stltoday.com/business/columns/david-nicklaus/u-s-auto-industry-doesn-t-want-or-need-tariffs/article_2e21844e-a625-5c77-8e90-4c69063a809c.html

    DetroitFreePress: Will higher gas prices hurt SUV sales? Analyst is sounding alarm

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    In this article, Maryann Keller, principal of MK&A, was quoted on her analysis of SUV sales, gasoline prices, and used vehicle prices. The entire article can be read at the link below.

     

    This article can be read at:
    https://www.freep.com/story/money/cars/2018/05/19/gas-prices-rising-suv/617343002/

     

    Jalopnik: These Sad Cars Prove That The DaimlerChrysler Merger Was A Failure

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    In this article, Maryann Keller, principal of MK&A, was quoted on the failed DaimlerChrysler merger. She is quoted: “When it comes to the cultures of these two companies, they’re oil and water.” The entire article can be read at the link below.
    This article can be read at:
    https://jalopnik.com/these-cars-prove-that-the-daimlerchrysler-merger-was-a-1825839074

    *Photo credit: Jalopnik.

    Bloomberg: Singer’s Elliott Presses Hyundai for Richer Deal, Dividends

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    Maryann Keller, principal of MK&A, was quoted by Bloomberg on Elliott Management’s $1 billion investment in Hyundai. Maryann states, “Korean companies focus on what’s best for the business, and that’s not always what’s best for shareholders,” she said. “Just like in Japan, there’s been very little success in changing the behavior of Korean companies to mold them into the American model.”

    This article can be read at the below link:
    https://www.bloomberg.com/news/articles/2018-04-23/singer-s-elliott-steps-up-pressure-on-hyundai-motor-group

    *Photo Credit: SeongJoon Cho/Bloomberg

    RVI Group Launches Analytics Division and Strategic Partnership with Maryann Keller

    RVI Group announces its strategic partnership with Maryann Keller & Associates (MK&A) to provide analytical services for capital markets firms with automotive-related investments. The new services will be offered by RVI Analytics, a division of RVI Group.

    STAMFORD, Conn., April 11, 2018 /PRNewswire/ — Global automobile residual value forecaster and insurance leader, RVI Group, is pleased to announce its strategic partnership with MK&A, a Stamford, CT based global automotive strategy consultancy. Maryann Keller, principal of MK&A, is a highly respected and well-known analyst, and a former/current director of several publicly traded automotive companies. MK&A is partnering with RVI to develop subscription-based analytics for capital markets firms with automotive-related investments. The new services will be offered by Stamford-based RVI Analytics, a division of RVI Group.

    The privately held RVI Group provides the automotive industry with residual value insurance products and analytical services. The new subscription offerings will build upon RVI’s core analytical product, the RVI Used Vehicle Price Index, used to insure billions in residual values for passenger vehicles, and expand the analyses and report types available for subscribers. Subscriptions will be launched in July of 2018.
    Leading the sales efforts for RVI Analytics is recent hire, Joe Halovanic. Joe brings to RVI a wealth of relevant auto residual risk management experiences, having worked for banks and captive finance arms of auto manufacturers, including Toyota Financial, Ally and U.S. Bank.
    “This is an exciting time for RVI,” said Rene Abdalah, Senior Vice President of RVI’s Passenger Vehicle Group. “Further developing our analytics and creating subscription products in partnership with MK&A will expand our reach and enhance our client services. We are delighted that Joe has joined our team – our capability is strong and our value proposition unique.”

    About RVI Group:
    RVI Group is the world’s leading provider of residual value insurance. For over 28 years, RVI’s solutions have brought financial, regulatory and accounting benefits to clients who are active worldwide in leasing, asset-based finance, and asset securitization. For more information, please visit www.rvigroup.com.

    About MK&A:
    MK&A is a U.S.-based automotive consultancy founded by Maryann Keller, current Principal of MK&A and one of the automotive industry’s most respected and well-known analysts. MK&A provides automotive-related advisory services to investors, companies, and professional firms. For more information, please visit www.maryannkeller.com.

    SOURCE RVI Group

    Bloomberg: Elliott’s $1 Billion Hyundai Stake Adds to Korea Inc. Battle

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    Maryann Keller, principal of MK&A, was quoted by Bloomberg on Elliott Management’s $1 billion investment in Hyundai. Maryann states, “It’s very hard to apply the same tactics that activist investors do in the U.S.,” Keller said. “How will they get a majority of shareholders to go along?”

    This article can be read at the below link:
    https://www.bloombergquint.com/business/2018/04/03/elliott-takes-on-korea-inc-again-with-1-billion-hyundai-stake

     

    *Photo Credit: JUNG YEON-JE/Getty Images