Can Cadillac’s lost prominence be restored?

In this opinion piece, Maryann Keller, principal of MK&A, lists the actions that led to the departure of Cadillac’s former brand chief, Johan de Nysschen. In her post, Maryann states, “it was easy to predict that De Nysschen’s efforts would result in failure, he focused his attention on three disproven myths for building luxury car brands.”

Maryann’s post can be read at the below link:

*Photo caption: In the Cadillac House, a ‘crashed Cadillac’ is exhibited in temporary retail space provided by Cadillac to up-and-coming fashion designers.