Bloomberg: Hyundai Plots SUV Push in Belated Shift to Sate U.S. Buyers

In this article, Maryann Keller, principal of MK&A, is quoted on Hyundai’s latest push to expand it’s utility lineup. Maryann states:

“There’s been no consistent American management at that company, no one to really guide product strategy and marketing, because the home office in Korea jettisons them whenever they miss the company’s unrealistic sales targets.”

The article can be read at the link below:

https://www.bloomberg.com/news/articles/2017-11-15/hyundai-plots-suv-push-in-belated-shift-to-satisfy-u-s-buyers

Photo credit: Bloomberg.