AR: Remarketing of Cars Becomes More Sophisticated.

During her presentation at the Automotive Intelligence Summit in Raleigh, Maryann Keller, principal of MK&A, explains that used vehicle remarketing is become “more sophisticated.” Specifically, she shares data that show that a significantly growing percentage of used vehicles are now sold via upstream channels and thus never reach a traditional wholesale vehicle auction. “Citing data from RVI Analytics, Keller said that 28 percent of off-lease vehicles in 2013 were sold in upstream channels.  But last year, almost half went that route.”

The article can be read at the link below:

*Photo credit: Jonathan Fredin.