Automotive Industry Icon Maryann Keller joins Autotech Ventures

Maryann Keller, principal of MK&A, has joined the transportation-focused venture capital firm Autotech Ventures. The new advisory board role was announced earlier today via a company press release. Maryann joins former U.S. Secretary of Transportation, Anthony Foxx, in advising Autotech Ventures and its portfolio companies. Autotech Ventures is an investor in Lyft, Outdoorsy, DeepScale, Metawave, Rollick, Frontier Car Group, SpotHero, and other exciting companies.

 

The press release can be read at the link below:
https://globenewswire.com/news-release/2018/06/26/1529543/0/en/Automotive-Industry-Icon-Maryann-Keller-joins-Autotech-Ventures.html

China Will Dominate the Auto Industry (And How U.S. Automakers Strengthen China’s Dominance)…

In this post, Maryann Keller, principal of MK&A, explains the two strategies  that are aiding Chinese automakers in achieving global auto production dominance. Maryann compares her past experience as an analyst visiting China in 1979, with the rapid rise of China’s auto industry since.

 

Maryann’s post can be read at the following link:
https://www.linkedin.com/pulse/two-key-chinese-strategies-dominate-automobile-how-us-maryann-keller/

Global Finance: GM’s New Female CEO-CFO Team Unusual In Corporate World

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In this article, Maryann Keller, principal of MK&A, was quoted on the GM becoming the first automaker with both a female CEO and a female CFO. “Barra was not a member of the old boys’ club. It was a deliberate choice to select her. She had the right resume for the job. She was not only as capable and as dedicated as any other man but was also needed for change.”

The article can be read at the link below:
https://www.gfmag.com/topics/blogs/gms-new-female-ceo-cfo-team-unusual-corporate-world

*Photo Credit: Global Finance Magazine.

DetroitFreePress: Cadillac shuns Detroit, will keep its headquarters in New York

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In this article, Maryann Keller, principal of MK&A, was quoted on GM’s decision to keep Cadillac’s headquarters in New York. “It doesn’t matter where they’re located as long as they have leadership that directs them properly and can get their message heard when General Motors is allocating resources… You can’t make Cadillac the No. 1 luxury brand if you don’t have the product to get you there.”

This article can be read at:
https://www.freep.com/story/money/cars/general-motors/2018/06/07/cadillac-shuns-detroit-keep-its-headquarters-new-york/678513002/

*Photo Credit: Detroit Free Press

Franchise Dealer Advertising Study: What’s the future of advertising?

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**STUDY COMPLETED** For the study’s results, please click here.

Intro:
As a leader in the automotive consulting space, MK&A has a responsibility to identify and monitor the latest trends affecting dealers. We are currently conducting a short and simple ten-minute online dealer survey to gain a better understanding of the effectiveness of dealership advertising. Participants in this study will receive an analysis from MK&A on our findings (which we believe will prove useful in optimizing future dealer advertising spend).

  • The online survey contains top-level and simple questions.
  • There is no cost to participate.
  • The data collected in this study will be kept confidential and anonymously summarized in our findings.
  • Participating dealers will receive insights that will help them optimize their future advertising spend.


The study’s objective:
MK&A is investigating franchise dealer advertising to understand the current and future relevance of specific mediums for dealers and their co-op partners. Earlier this year, we researched the digital advertising space and discovered that many dealers, in an attempt to receive more ‘direct leads,’ were dropping certain digital partners and/or restoring a portion of their ad budget to traditional media. We also found that some automakers reduced their advertising spend per vehicle, and instead, are directing marketing funds to incentives and initiatives, including mobility and subscription services, as well as direct engagement with customers in the purchasing process.


Automakers appear to be more dependent on dealers to advertise their dealerships, the models they sell, and even the ownership experience. This is placing increased pressure on dealership margins and hence the necessity for dealers to optimize advertising spend. Once the study is complete, the study’s participants with receive strategic-level insights to help them optimize their current and future advertising spend.


To be eligible, dealer participants must:

  • Currently be responsible (direct or oversight) for advertising and marketing spend at a franchise car dealership in the U.S.
  • Be knowledgeable on the effectiveness of various mediums.
  • Have experience with these mediums: digital; direct mail; newspaper/magazine; outdoor (billboard); radio; and television.

If you qualify for the above, please e-mail the information below to AdSurvey@maryannkeller.com. Once your information is reviewed, a link to the survey will be e-mailed to you.

  • Name
  • Title
  • Dealership name with franchise(s)
  • Any comments (optional)

Tribune Chronicle: Valley to build new Cruze

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In this article, Maryann Keller, principal of MK&A, was quoted on GM’s launch of the 2019 Cruze. “If GM markets it right, it will do fine in its own category,” Keller said. “I think Chevrolet has some of the best styling.”

This article can be read at:
http://www.tribtoday.com/news/local-news/2018/06/valley-to-build-new-cruze/

DetroitFreePress: Cadillac must convince buyers that its quality isn’t second-rate

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In this article, Maryann Keller, principal of MK&A, was quoted on Cadillac’s negative quality reviews. “There’s no excuse to not be at the top of the pack in vehicle quality these days,” said Maryann Keller, principal of New York-area auto industry analyst firm Maryann Keller & Associates. “If the product isn’t as good as or better than the brand of vehicles they purport to compete against, they have no chance.” The entire article can be read at the link below.
This article can be read at:
https://www.freep.com/story/money/cars/general-motors/2018/06/05/cadillac-steve-carlisle/661308002/

STL Today: U.S. auto industry doesn’t want or need tariffs

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In this article, Jeremy Alicandri, managing director at MK&A, was quoted regarding NAFTA and the automotive industry. He was quoted: “They aren’t too interested in rocking the boat.”

 

This article can be read at:
http://www.stltoday.com/business/columns/david-nicklaus/u-s-auto-industry-doesn-t-want-or-need-tariffs/article_2e21844e-a625-5c77-8e90-4c69063a809c.html