Maryann Keller, principal of MK&A, was interviewed by NPR’s Marketplace regarding a recent Germany court ruling that may lead to a ban of older diesel vehicles from high-pollution areas in Germany. This telephone interview, which was aired on February 28, can be listened to at the link below:
In this post, Maryann Keller, principal of MK&A, explains that the automotive digital marketing space has reached maturity. Maryann explains that the shift from traditional advertising to digital has already occurred, and that many dealerships are finding decreased value with marketplace sites and other lead generators. Maryann explains that a shakeup might be imminent.
Maryann’s post can be read at the link below:
In this article, Maryann Keller, principal of MK&A, explains her opinions on the growth of automotive subscription programs. Maryann explains to F&I Magazine that manufacturer-based subscription programs are different than dealer-based subscription programs, with a different set of financials and motives behind them.
The article can be read at F&I Magazine’s website:
*Photo credit: F&I Magazine.
In this post, Maryann Keller, principal of MK&A, explains the reasons why Ford Motor Company’s market performance is suffering. Maryann explains “in the last six months, shares of General Motors and FCA rebounded while Ford, once the darling of the sector and the only U.S. automaker that didn’t declare bankruptcy in 2009, is priced more than 30% below its 2014 high.”
Maryann’s post can be read here:
*Photo Credit: Reuters
In this article, Maryann Keller, principal of MK&A, was quoted on the government sponsored incentives and regulatory requirements related to electric vehicles. Maryann explains “The United States stands alone on this…Other countries are moving forward. … Electric vehicles do not sell themselves. They are sold because there is government policy that supports their purchase.”
The article can be read on the L.A. Times website:
*Photo Credit: Jens Meyer / AP
In this article, Maryann Keller, principal of MK&A, was quoted on Nissan Motor Co.’s recent increase in fleet sales. Maryann states “If you want to claim 10 percent market share, that’s a way to do it.”
The article can be read at the link below:
*Photo credit: Bloomberg