In this article, Maryann Keller, principal of MK&A, was interviewed by S. Korea’s Economy Chosun regarding electric vehicles (‘EVs’). In this article, Maryann discusses the prospects for electric vehicles as well as recent developments with EV-manufacturer Tesla.
This article can read at the link below [Korean language]:
*Picture Credit: Economoy Chosun.
In this opinion piece, Maryann Keller, principal of MK&A, outlines why certain automakers are embracing vehicle ‘subscription’ programs. In Maryann’s post, she explains that these programs are an alternative to mass media or traditional advertising, and may yield a potentially better return.
Maryann’s post can be read at the link below:
*Photo credit: AutomotiveNews/Volvo.