Economy Chosun [S. Korea]: 테슬라, 수익 나지 않는 ‘실리콘밸리 스타’에 머물 것 전기차 올인은 위험…


In this article, Maryann Keller, principal of MK&A, was interviewed by S. Korea’s Economy Chosun regarding electric vehicles (‘EVs’). In this article, Maryann discusses the prospects for electric vehicles as well as recent developments with EV-manufacturer Tesla.

This article can read at the link below [Korean language]:

*Picture Credit: Economoy Chosun.

Vehicle ‘Subscription’ Services: a Respectable Bait-and-Switch Gimmick by Automakers

In this opinion piece, Maryann Keller, principal of MK&A, outlines why certain automakers are embracing vehicle ‘subscription’ programs. In Maryann’s post, she explains that these programs are an alternative to mass media or traditional advertising, and may yield a potentially better return.

Maryann’s post can be read at the link below:

*Photo credit: AutomotiveNews/Volvo.