Bloomberg: Hyundai Plots SUV Push in Belated Shift to Sate U.S. Buyers

In this article, Maryann Keller, principal of MK&A, was quoted on Hyundai’s latest push to expand it’s utility lineup. Maryann states:

“There’s been no consistent American management at that company, no one to really guide product strategy and marketing, because the home office in Korea jettisons them whenever they miss the company’s unrealistic sales targets.”

The article can be read at the link below:

https://www.bloomberg.com/news/articles/2017-11-15/hyundai-plots-suv-push-in-belated-shift-to-satisfy-u-s-buyers

Photo credit: Bloomberg.

Bloomberg: Why Federal-Mogul’s Carl Icahn is betting on Hertz, Lyft and Pep Boys

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In this article, Maryann Keller, principal of MK&A, was quoted regarding Carl Icahn’s acquisition of multiple automotive-related assets. Maryann believes that Icahn is motivated by the future prospect of servicing a ride-sharing company. Maryann states:

“If Icahn is talking about managing a fleet of autonomous vehicles, then he has a business… If Uber has fleets of autonomous cars, they will pay someone to manage them.”

You can read the full article here:

https://www.bloomberg.com/news/articles/2017-11-08/carl-icahn-the-car-guy-why-he-bets-on-hertz-lyft-and-pep-boys

Photo credit: Photographer: Victor J. Blue/Bloomberg.

Verdict: Ford’s Europe president: We could leave the UK because of Brexit

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In this article, Maryann Keller, principal of MK&A, was quoted regarding Ford’s potential exit of the U.K. market as the result of Brexit. Maryann states: “No automaker in Europe or the US for that matter can afford to absorb losses on the production of major components or vehicles. And if that is the result of Brexit on UK operations, then Ford will have no choice but to make decisions based strictly upon the financial viability of each facility.”

The article can be read by clicking the link below:

https://www.verdict.co.uk/ford-europe-brexit-car-industry/

*Photo Credit: Ford.

CU Magazine: Autonomy & the auto loan

In an interview with Credit Union Magazine, Jeremy Alicandri, managing director of MK&A, discusses the future of the auto loan. In his interview, Jeremy explains to Craig Sauer, Senior Editor of CU Magazine, that while autonomous cars are still many years away, the effects of self-driving technology will be felt by auto lenders in the near future. Jeremy also provides some predictions on the emergence of autonomous taxis and onboard payment technology.

This article, as well as a related Q&A, can be read by the clicking the links below:

*Photo Credit: CUNA.

Luxury Automakers Retail Disconnect: Focusing on the Brand Experience and Not What the Car Buyer Actually Wants…

In this post, Maryann Keller, principal of MK&A, explains that automakers have become overly focused on lavish dealership facilities and related brand experience initiatives, and are missing a more important opportunity to increase digital retailing efforts.

 

Maryann’s post can be viewed at the link below:

https://www.linkedin.com/pulse/luxury-automakers-retail-disconnect-focusing-brand-what-keller/

*Photo Credit: Daimler.