Reuters: Tesla’s seat strategy goes against the grain…for now

Maryann Keller, principal of MK&A, was quoted in Reuters regarding Tesla’s seat strategy:

“Is that really the core competency of an auto company? It is not.” said analyst Maryann Keller, who has been tracking the car industry since the early 1970s. “Why would you want to do that?”

The article can be read by clicking the link below:


*Photo Credit: Reuters.

Making Mobility Models Work: Learning from the Rental Car Industry


In this opinion piece, Maryann Keller explains why mobility companies face burgeoning vehicle-related expenses that will impact profitability. Based on her experience as an analyst and board member (Maryann was a board member of Dollar-Thrifty until it was purchased by Hertz), Maryann explains that many mobility companies are ill-prepared for variables like excessive vehicle depreciation, damage claims, and other challenges that face the rental car industry.

The post can be read at the link below: