Maryann Keller & Associates

Insights & Opinions

MK&A Franchise Dealer Advertising Study

MK&A has released the results of its six-month study on franchise dealer advertising. The research is based on 125-plus interviews with franchise dealers, automakers, and advertising executives, and represents...

Most Popular

Automakers Unlikely to Follow Tesla’s Online-Only Model

In his latest post, Jeremy Alicandri, managing dir...

Tesla’s Online Model Confuses Industry Experts

In his latest Forbes piece, Jeremy Alicandri, mana...

As Supercars Become Mainstream, Residual Values Suffer

In this post, Maryann Keller explains that residua...