Maryann Keller & Associates

Insights & Opinions

MK&A Franchise Dealer Advertising Study

MK&A has released the results of its six-month study on franchise dealer advertising. The research is based on 125-plus interviews with franchise dealers, automakers, and advertising executives, and represents...

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As Supercars Become Mainstream, Residual Values Suffer

In this post, Maryann Keller explains that residua...

Share of digital ad spending increases

In this article, Jeremy Alicandri, managing direct...

Renault-Nissan’s Loveless Marriage Will Survive This Rough Patch

In this Bloomberg article, Maryann Keller, princip...